Litterers beware! The Hopkinsville Beautification Commission is launching a new litter prevention education campaign that calls attention to the inappropriate act of littering, and the thoughtlessness of offenders. The campaign, “Littering is Wrong Too,” allows everyone to get involved in a unique way. It links littering with other wrongdoings like “networking at a funeral” or “sending Mother’s Day Flowers C.O.D,” while also defining the act of littering as socially unacceptable.
Geared at young adults, ages 18 to 34, which includes those found to be most likely to litter, the campaign entertains in order to get people talking. It kicks off today, and residents can expect to see and hear a lot about the problem of litter in the coming months. The ultimate goal is to shine a spotlight on the thoughtlessness of the litterer, to induce a change in behavior and eventually lead to a cleaner, more beautiful community.
“Sadly, many still don’t view litter as a real problem,” said Matthew McKenna, President and Chief Executive Officer of Keep America Beautiful, Inc. (KAB). “They don’t understand that litter has a real and serious economic impact on a community, in addition to the environmental fallout. For example, a recent KAB study found that litter in a community can decrease property values by 7 percent. We’re hoping to engage people through this campaign and, in that process, get them to recognize that littering is a real problem, but a preventable one.”
KAB developed the Littering is Wrong Too campaign for affiliates across the country after a successful test pilot of the campaign last summer in Cincinnati. Each affiliate will utilize elements of the campaign that are suitable and relevant for their local communities. Hopkinsville is the latest affiliate to launch a local campaign.
The program will launch through the Beautification Commission’s FaceBook page this week (https://www.facebook.com/HopkinsvilleBeautification). Residents will also have an opportunity to write their own “wrongs” and showcase them in photos and videos taken at events that will be featured and voted upon on the campaign website. The Hopkinsville Beautification Commission will also encourage residents to share their wrongs, photos and videos with friends and family through social networking sites like Facebook and Twitter, helping generate more buzz for the problem of litter while engaging residents in a humorous way.
“Hopkinsville, like many cities, has a litter problem,” said Kelly Jackson, Chair of the Hopkinsville Beautification Commission. “Our commission’s survey of cigarette litter in the downtown area of Hopkinsville, indicate people need a reminder to do their part to prevent litter. By portraying the act of littering as just plain wrong, but in a creative and unexpected manner, we hope to get people to think twice about littering and hopefully help prevent more litter from accumulating here in our great city.”
ABOUT KEEP AMERICA BEAUTIFUL
Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. With a network of over 1,200 affiliates and participating organizations, Keep America Beautiful forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community's environment. To learn more, visit www.kab.org.
ABOUT HOPKINSVILLE BEAUTIFICATION COMMISSION
The Beautification Commission is a Mayor appointed commission charged to promote the public interest and to enhance quality of life by creating a more appealing, pleasant and inviting place in which to live, work, and play.